In this  course we will teach you all the required skills needed for SEARCH ENGINE MARKETING and to develop your business site with instant results.

What is SEM Training and it's out coming

Search Engine Marketing is the abbreviation for SEM. Where it  is the process of making the best or most effective use of a search engine with advertising and promotion in which a huge amount of people or crowd can be targeted or a specific group of people can be targeted using advertisement .Where in the digital province the competition is also increasing when the number of business site increases.. In  Search Engine Marketing  training you will learn the detailed process of SEM and their types ,strategies and optimization techniques.After that you will able to run your business campaign  nor gain adequate knowledge and will place as SEM analyst and soon became the specialist.

Best SEM Training Service

After completion of SEARCH ENGINE MARKETING TRAINING as well as DIGITAL MARKETING TRAINING as well as ,you will be able to plan productive marketing campaigns with the genuine understanding of business goals. As a certified digital marketer you will be able to perform the variety of inventive marketing techniques to addres the label  and the distinct concerns of the audience. The advanced comprehension for the effective use of Search Engine Marketing will help you to perform with greatness FIRATECHS provides  the best SEM living room training in Chennai,Tenkasi.Tirunelveli and provides the complete best SEM online training service around the globe.

Who is it for?

The course is aimed at anyone who wants to create their career on their own, and possibly work as a freelancer or Employee in the field of digital marketing and development. Students looking for job opportunities in the field of digital province,both Traditional and Family businessman, IT and Non-IT Professionals, Any professional who has their own business site. We cover everything so even if you don't know anything about Digital marketing in your life, you'll be able to quickly jump in.

Our SEM Training Module

  • Overview
    • Introduction
    • What is Search Engine?
    • What is Search Engine Marketing
    • What is Pay Per Click (PPC) means?
    • Basis of PPC
    • What is Google AdWords?

  • Adwords Auction Insights
    • How Adwords Auction Works?
    • Ad Rank
    • Ad Quality Score
    • Landing Page
    • Daily Budget
    • Total Budget
    • Bid
      • Automatic Bidding
      • Manual Bidding
  • Bidding Strategies

    • CPC [Cost Per Click]
    • eCPC [Enhanced Cost per Click]
    • CPM [Cost per Thousand Impression]
    • CPV [Cost per View]
    • CPA [Cost per Action or Cost per Acquisition]
    • CPI [Cost Per Installation]
    • Target CPA [Cost per Action]
    • Target ROAS [Return on Ad Spend]
    • Maximize clicks
    • Maximize conversions
    • Target search page location
    • Target outranking share
  • Effective PPC keyword

    • Relevant
    • Exhaustive
    • Expansive

  • Keyword Types

    • Broad match keyword
    • Negative Keyword
    • Exact match keyword type
    • Phrase match type

  • Keyword Competition

    • Low
    • Medium
    • High

  • How to select effective keywords for a successful campaign?
  • Overview
    • Clicks
    • Impressions
    • Average CPC
    • Cost
    • Conversion Rate
    • Conversion Value
    • Search Impression Share
    • Average Position
    • Keywords
      • Cost
      • Clicks
      • CTR (Click Through Rate)

    • Searches
      • Search Terms
      • Words
      • Impressions
      • Clicks
      • Conversions
      • Cost

    • Devices
      • Mobile Phones
      • Tablets
      • Computers

  • Opportunities
  • Campaigns
      • Campaign Types
        • Search Network
        • Display Network
        • Shopping Ads
        • Video ads
        • Universal App

  • Search Network

    • Sales
    • Leads
    • Website Traffic

  • Display Network

    • Sales
    • Leads
    • Website traffic
    • Product and brand consideration
    • Brand awareness and reach


  • Shopping Ads

    • Introduction to Google Merchant Center

      • Creating an account
      • Linking Google Adwords with Merchant Center
      • Creating List (Feed)

    • Creating Shopping Ads

  • Video Ads

    • Product and Brand Consideration
    • Brand Awareness and Reach

  • Universal App

    • Android
    • iOS


  • Start and end dates


  • Sitelink extensions
  • Callout extensions
  • Call extensions
  • App extensions
  • Structured snippet extensions
  • Review extensions
  • Message extensions
  • Promotion extensions

Location Options

  • Targeted locations
  • Excluded locations

Landing Pages

  • Landing Page Optimization
  • Search for new keywords using a phrase, website or category
    • Targeting
      • Location
      • Languages
      • Google
      • Google Search Partners 
    • Filters
      • Keyword
      • Broad Match
      • Related
      • Hide Keywords
      • Include Keywords
  • Search Volume and Data Trends
    • Search volume using keywords
    • Uploading a file
    • Targeting
    • Date Range 
    • Multiply keywords
  • Search volume using keywords
  • Uploading a file
  • Targeting
  • Preview Ads on SERP

Practice makes perfect

We know about your hectic schedule. We also know the only way you truly understand a subject is by practicing it in a real environment. This is why we provides full  hours of exercises, questions and challenges. It is really an interesting section. 

The best campus facilities

In addition to our online session, we also offer an option to take part in a live classroom. It takes place in our partners places at Tenkasi, Tirunelveli, and in Chennai and still expanding. Here you’ll be able to use the most up-to-date facilities and computer equipment.

Learn from the very best

Join our course and start building the most wanted career available today. We make sure every class is easily understood, and that all students reach the same level of expertise needed for today’s hi-tech industry.

Working hours

Monday- Friday: 9:00 AM-4:30 PM
Time will be vary upon respective sessions.We are always here to guide you..Feel free to contact us

We are here

Tirunelveli District, Tamilnadu
Phone: +91-7904402034
whatsapp: 7904402034
Email :